



The Ultimuttologist is a counterintuitive approach to building a profitable, systemized dog grooming business that allows you to hire, train, and retain great groomers, charge what your work is actually worth, and generate consistent revenue — without illegal 1099 shortcuts that put your business at risk, without burning yourself out as the only person who knows how anything works, and without paying twenty years in hard lessons to figure out what nobody ever taught you.
We achieve this by giving you the exact systems, legal frameworks, training pipelines, compensation models, and operational blueprints that built a real seven-figure grooming and boarding operation from scratch — without guesswork, without industry myths, and without the "just hustle harder" advice that keeps most grooming business owners exhausted and stuck.
And as a result... this frees you up to finally work ON your business instead of being trapped inside it every single day — this is The Ultimuttologist.





How many grooming "business models" have you seen come and go?
People try grooming school hoping it'll give them everything they need to run a business... it doesn't
Or they try hiring experienced groomers hoping they'll just "know what to do"... they don't
Or they try scaling with no systems and end up with multiple locations all desperately needing them personally...
My Ultimuttologist results have been compounding for twenty years straight.
Now, speaking of the model — I'm going to share something a little uncomfortable with you.
Here it goes:
I am essentially handing over every competitive advantage I spent twenty years building by writing this book — and the other people in this space are making money teaching outdated, incomplete, or just plain wrong information (that doesn't work long-term) while keeping the real stuff locked away.
Ready for it?
Here's why:
There are two types of grooming business owners out there.
There are the "Grinders" and there are the "Builders."
For my first several years in business, I was a Grinder.
Grinders are always out there trying to personally solve every problem the moment it appears — doing everything themselves because it's faster, holding all the knowledge in their heads, training verbally and hoping it somehow sticks.
Their strategy is to try to outwork every single problem that walks through the door.
And by focusing on that strategy, they spend enormous amounts of time and energy on:
❌ Re-explaining the same training to every new hire because nothing is documented
❌ Fixing the same preventable mistakes over and over with no system to stop them
❌ Being physically needed at every decision, which means they can never actually step back
❌ Watching great groomers leave because there's no real career path, no culture, and no reason to stay
All of this requires constant, exhausting time and energy.
The problem isn't the work ethic. The problem is that working harder inside a broken system just produces broken results faster.
And this is the exact same thing that happened to me before I figured out the Ultimuttologist model.

How to classify your groomers correctly and why 1099s are destroying businesses across this entire industry — so you can protect yourself before it becomes a very expensive legal problem. All Explained on Page 28
The secret behind the 50% commission myth — and the real math that shows why it quietly bankrupts scaling grooming businesses, plus the sustainable alternative that keeps great groomers AND keeps you profitable. All Explained on Page 89
How doing what "everyone else" does with groomer pay prevents you from ever scaling — and the counterintuitive model that protects your margins without cutting groomer income. All Explained on Page 92
The side-by-side training method that builds fully qualified groomers without losing revenue while you train them — the exact system used across hundreds of real hires over twenty years. All Explained on Page 102
Why hiring "experienced" groomers almost always backfires — and the counterintuitive truth about what actually makes someone truly trainable. All Explained on Page 72
The complete 4-phase bather-to-groomer progression — with exact skill milestones, evaluation criteria, and timeline expectations so you never wonder again if someone is ready to advance. All Explained on Page 108
The little-known reason most groomers quit within the first year — and the training culture shift that turns your facility into a place serious talent actually wants to stay. All Explained on Page 126
The step-by-step process to protecting trainer income — so your best groomers never feel financially punished for teaching, which means they'll actually want to train. All Explained on Page 118
The facility design decisions that are hardest to undo — and exactly what to get right during build-out so you don't pay six figures to fix it after you open. All Explained on Page 42
How to negotiate your first lease with a skeptical landlord — including the exact approach used to convince a landlord who said no to eventually become a sold building. All Explained on Page 48
The comb test standard that separates professional prep from surface brushing — the single most important prep verification tool that most groomers were never taught. All Explained on Page 155
The step-by-step teddy bear head breakdown — the most requested style in modern pet grooming, built in 10 clear, teachable steps from prep through final blend. All Explained on Page 172
How to read dog stress signals before they escalate to a bite — and the exact protocol for prevention that keeps your team safe and your business legally protected. All Explained on Page 140
The 3 lines that control every single haircut — topline, underline, and silhouette — and why mastering these makes everything else fall into place automatically. All Explained on Page 161
The complete matted dog conversation scripts — word for word, so every single staff member handles difficult client conversations the same way, every time, without conflict. All Explained on Page 183
The rebooking system that fills your schedule 4–6 weeks out — including the three-touchpoint reminder timeline that eliminates no-shows before they happen. All Explained on Page 188
How to evaluate an equity partnership offer without getting taken — including the red flag checklist that identifies every warning sign of a deal that looks good on paper but costs you everything. All Explained on Page 198
The 2020 story and what a pandemic reveals about the real difference between a business and a person doing a job — the most important lesson in this entire book. All Explained on Page 195
How to create a low-stress grooming environment that reduces dog stress, staff burnout, and client complaints simultaneously — three problems, one solution. All Explained on Page 63
The little known loophole for training groomers profitably — how a groomer trainer can earn MORE on training days than on regular production days, which means they actually want to train. All Explained on Page 121



The complete 200+ page guide to building a profitable dog grooming business from legal foundation to multi-location scale

Product selection, coat matching, dilution standards

Step-by-step professional protocol

Complete protocol with owner scripts

Pre-groom assessment checklist

Shedding cycles, handling, common mistakes

The client handout that prevents matting before


How to classify your groomers correctly and why 1099s are destroying businesses across this entire industry — so you can protect yourself before it becomes a very expensive legal problem. All Explained on Page 28
The secret behind the 50% commission myth — and the real math that shows why it quietly bankrupts scaling grooming businesses, plus the sustainable alternative that keeps great groomers AND keeps you profitable. All Explained on Page 89
How doing what "everyone else" does with groomer pay prevents you from ever scaling — and the counterintuitive model that protects your margins without cutting groomer income. All Explained on Page 92
The side-by-side training method that builds fully qualified groomers without losing revenue while you train them — the exact system used across hundreds of real hires over twenty years. All Explained on Page 102
Why hiring "experienced" groomers almost always backfires — and the counterintuitive truth about what actually makes someone truly trainable. All Explained on Page 72
The complete 4-phase bather-to-groomer progression — with exact skill milestones, evaluation criteria, and timeline expectations so you never wonder again if someone is ready to advance. All Explained on Page 108
The little-known reason most groomers quit within the first year — and the training culture shift that turns your facility into a place serious talent actually wants to stay. All Explained on Page 126
The step-by-step process to protecting trainer income — so your best groomers never feel financially punished for teaching, which means they'll actually want to train. All Explained on Page 118
The facility design decisions that are hardest to undo — and exactly what to get right during build-out so you don't pay six figures to fix it after you open. All Explained on Page 42
How to negotiate your first lease with a skeptical landlord — including the exact approach used to convince a landlord who said no to eventually become a sold building. All Explained on Page 48
The comb test standard that separates professional prep from surface brushing — the single most important prep verification tool that most groomers were never taught. All Explained on Page 155
The step-by-step teddy bear head breakdown — the most requested style in modern pet grooming, built in 10 clear, teachable steps from prep through final blend. All Explained on Page 172
How to read dog stress signals before they escalate to a bite — and the exact protocol for prevention that keeps your team safe and your business legally protected. All Explained on Page 140
The 3 lines that control every single haircut — topline, underline, and silhouette — and why mastering these makes everything else fall into place automatically. All Explained on Page 161
The complete matted dog conversation scripts — word for word, so every single staff member handles difficult client conversations the same way, every time, without conflict. All Explained on Page 183
The rebooking system that fills your schedule 4–6 weeks out — including the three-touchpoint reminder timeline that eliminates no-shows before they happen. All Explained on Page 188
How to evaluate an equity partnership offer without getting taken — including the red flag checklist that identifies every warning sign of a deal that looks good on paper but costs you everything. All Explained on Page 198
The 2020 story and what a pandemic reveals about the real difference between a business and a person doing a job — the most important lesson in this entire book. All Explained on Page 195
How to create a low-stress grooming environment that reduces dog stress, staff burnout, and client complaints simultaneously — three problems, one solution. All Explained on Page 63
The little known loophole for training groomers profitably — how a groomer trainer can earn MORE on training days than on regular production days, which means they actually want to train. All Explained on Page 121











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